Nissan United, pioneers in the launch of #Ignite3D, the first format where the user interacts with the product through Augmented Reality.
Nissan United is a pioneer in the Automotive sector in exploring the territory of hyperrealism through #Ignite3D, the exclusive format of #RichAudience that allows the user to interact with the creative through Augmented Reality.
With its latest Qashqai campaign, the Japanese brand goes a step further in the innovation of its digital campaigns, encouraging user interaction with the leading model in the SUV segment, and offering them the possibility to explore it in detail within the advertising format itself.
This is possible thanks to the combination of #RichAudience's technology and its 3D partner, #Maramura, which not only solves the handicap of Google's Heavy Ads, but also achieves spectacular results in terms of detail that favor Engagement and enhance the user experience; 23.11% of the impacted users actively interacted with the car, almost quadrupling the metrics of the non-3D version of the format.
Gonzalo Barrena, CCO of RichAudience comments: "In an increasingly complex digital ecosystem, technology allows us to connect with the user in a different way; and Virtual Reality helps to change that interaction.
We are living an evolution, like when the media allowed us to start working with advertisers' videos; now a user is able to see a product in 3D in a hyper-real way, interact with it, or even place the Nissan Qashqai at the door of the house. This, which at first glance may seem simply a creative and above all technical breakthrough, may be the first step for brands that want to start their way in Augmented Reality, immersive experiences or the window to the metaverse. Moreover, apart from the Engagement of the piece itself, this "gamification" of the experience makes the brand recall rate increase, thus contributing to both Awareness and Consideration".
Accordingly, Guillermo Garrido, Co-Founder of Maramura explains: "The evolution of the digital technological ecosystem, allows us to communicate with the user in a different way and change the way they interact with the brand. A potential customer, from a simple banner, can see your product in 3D in a hyper-real way, interact with it and even place it in their own living room with augmented reality. This opens up infinite possibilities to provide value in a different way to consumers and customers. It is the first step for any brand that wants to start its journey into Extended Reality, immersive experiences and Metaverse, develop and digitalize its assets, and use all its channels for its customers to interact with the brand in an experiential way."
Discover the new #ignite3D with this QR:
Discover the new #ignite3D with this QR: