The European AdTech consolidates its growth dynamics with the creation of a new department, focused on the development of both Commercial and Communication Strategy.
As a result of its growth in recent months, Rich Audience has decided to strengthen the Strategy area with the incorporation of Manu García, who will also be in charge of the company's external communications.
Manu García has an extensive career in the online marketing sector, especially on the customer service side, where he has 15 years of experience in the main agencies of the sector. He has worked at Mindshare, Havas, and dentsu X, managing important accounts such as Mazda, Nivea, LVMH, PSA or more recently, the Estée Lauder group.
With this incorporation, Rich Audience will put this expertise at your service both in the relationship with agencies/clients, as well as in external communication. For Manu García, "this is an important challenge, because it means changing the prism and approaching the sector from another angle, but it is also a great incentive and I am convinced that it will be enriching for both parties".
In the words of Gonzalo Barrena, CCO of the company, "the incorporation of Manu will help us in the consolidation of the Rich Audience brand at a communicational level, and in the relationship with agencies/clients, taking advantage of his experience on the other side of the business. We are also proud to be able to continue adding talent and good people to this great family that is Rich Audience".