The following explains the technologies we use to collect information on the use of the websites on which we manage advertising, especially the use of Cookies.
A cookie is a file that is downloaded to the connected device (computer, tablet, smartphone, etc...) when accessing certain web pages to store and retrieve information about the navigation that is carried out from said device.
Rich Audience, directly or via a third party contracted for providing measurement services, may use cookies and other similar mechanisms for storing and retrieving data from terminals ("cookies") when you browse the Website to allow and facilitate your interaction with the Website.
If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.
There are two main types of Cookies:
Also, there are Cookies that allow direct association of personal data and Cookies that do not allow the individual and direct identification of personal data of any individual. In Rich Audience, we only use this last typology of Cookies. Therefore, although we can collect, among other information, data related to the device and its position, or about the IP, it does not allow us to directly identify an individual user without other means or additional information.
The use of Cookies allows us to:
In the following table you will find the cookies we use on our Rich Audience.com website:
| Name | Description | Duration | Type |
|---|---|---|---|
| PHPSESSID | Allows maintaining session variables necessary for correct navigation on the site. | Session | Technical |
| _csrf _csrf-richaudience |
Security layer against CSRF attacks. | Session | Technical |
| language | Control of the user's language on the web site | Session | Technical |
| Name | Description | Duration | Type |
|---|---|---|---|
| euconsent-v2 addtl_consent __qca |
Consent Management Platform – Stores the consent preferences provided by the user. | 1 year | Technical |
These are cookies from other companies that are dedicated to analyze which parts of the web you visit, which advertising can be sent to you according to your interests, and if you have connected to a social network
| Provider | Description | Duration | Information |
|---|---|---|---|
| Google Analytics | Google Analytics is the analysis tool that helps website and application owners understand how visitors interact with their properties. This tool can use a set of cookies to collect information and provide statistics on the use of websites without personally identifying Google visitors. | Analytics | Google Analytics |
| Quantcast Choice | Quantcast Choice is the consent management platform that allows us to comply with the main privacy regulations and advertising standards. | Consent management | Quantcast Choice |
In the following table you will find the cookies (third-party cookies) we use during the delivery of our advertising campaigns:
| Name | Description | Domain | Duration | Type | Owner |
|---|---|---|---|---|---|
| avcid-xxx-gid1 avcid-xxx-uid1 |
ID Syncing with DSP / SSP for communications using Open RTB protocol | richaudience.com | 90 days | Advertising | 1st Party |
| avcid-xxx-seg3 | Campaigns ad-serving, frequency control, targeting and Brand Safety. | richaudience.com | 90 days | Advertising | 1st Party |
| pdid | Randomly generated user ID. | richaudience.com richmediastudio.com |
1 month | Advertising | 1st Party |
| rai-plnt-pl-n3 | Ad-serving frequency control, optimization and Brand Safety. | richaudience.com | 1 - 24 hours | Advertising | 1st Party |
| raibs | Brand Safety / Anti-Fraud. | richaudience.com | 0-10 minutes | Advertising | 1st Party |
| raiimifreq | Ad-serving Frequency control of served ads. | richaudience.com | 0-10 minutes | Advertising | 1st Party |
| rmsUUcmp_n4 rmsUUcrt_n4 rmsUUltm_n4 |
Ad-serving Frequency control of served ads. | richmediastudio.com | 1 month | Advertising | 1st Party |
1xxx will be replaced by 3 characters (ej. xyz). Example: avcid-xyz-gid avcid-xyz-uid.
2xxx will be replaced by 3 characters (ej. xyz). Example: avcid-xyz-seg..
3n will be replaced by one number: 1,2,3... Example: rai-plnt-pl-1, rai-plnt-pl-2.
4n will be replaced by one number: 1,2,3... Example: rmsUUltm_100, rmsUUltm_101, rmsUUltm_102.
At RichAudience we work with other advertising companies that can insert cookies during your activity. To manage this selection, we use a CMP registered by the IAB Europe through its Transparency and Consent Framework initiative. Click on the following link to see suppliers, intended uses and customize your selection.
If you wish to reject all our cookies please press the following button:
Keep in mind that this action will include a cookie called optout with value 1 in two domains: richaudience.com and richmediastudio.com.
To disable or delete cookies on your computer you can click below on the type of browser you use and will explain the steps you have to follow to do so.
It is possible that some cookies that are not identified in this policy have been installed on your device. However, these cookies either have been discontinued, and will be eliminated by RichAudience the next time we recognize you as a user, or they will be deleted once they expire naturally based on their assigned persistence.
Rich Audience may modify the conditions determined herein at any time, being duly published as they appear here. The validity of the aforementioned conditions will be based on their exposure and will be in force until they are modified by others duly published.